Are you called to write a book?
It’s a trick question.
If you’re asking, then you have your answer.
Yes.
People who shouldn’t write books tend not to think about writing them.
People who should write books think about it all the time.
Which better describes you?
But I’m not sure what to write, you say.
Most people don’t. Not at first, at least.
For some, it can take months or years to figure out exactly what they want to say.
But they still have to say it.
And when they do, they uncork a bottle of wisdom, experience, pain, and hope for thousands of eager and hungry readers in a very specific niche.
What about you?
Is it your time to say what you have to say?
Do you have a specific problem you’re aching to solve or help others solve?
Do you have pent-up knowledge that the world desperately needs to learn?
If any of this sounds like you, then you probably do know what to write about.
I’m not a very good writer, you claim.
Maybe.
Maybe not.
Consider this: Have you written a newsletter?
A journal?
Substack?
One pager or white paper?
When you write emails or other professional communications, do you often get the intended reaction or response?
If you said Yes to ANY of the above, then you probably are a good writer who is ready to face a bigger challenge.
I don’t have time.
Of course you don’t.
No one does.
But people do it anyway.
Time is funny, you see.
We find time for things that truly matter to us.
If you want to run a 5K or Half Marathon, you find the time to train.
If you want to read The Lord of the Rings or War and Peace or your favorite translation of The Holy Bible once a year, you find the time to do it.
If you want to binge every season of your favorite show, whether it’s drama like Better Call Saul or dreck like The Bachelor, you find the time to watch.
Writing a book is no different.
If you feel that tug on your soul to do something that matters, that makes a meaningful and lasting impact on people for generations, then it’s probably time to make time.
You can do it. You already know how.
It’s just a matter of choosing to take action.
I hate the “sound” of my own voice.
Most people do.
At least at first.
Here’s a tip: Never read anything you’ve recently written. It’ll always sound like crap.
But let me tell you a secret: When you write something, let it sit for a week or more. When you revisit it, you’ll be surprised at how NOT terrible it sounds.
While you may hate the “sound” of your written voice, that doesn’t mean your readers will.
This is why we work with coaches, critic partners, and editors. A community of like-minded professionals and entrepreneurs can provide honest, accurate insights into the effectiveness of your writing. All emotion is removed. Bias is a nonfactor. The only benchmark is whether or not the text successfully teaches, inspires, demonstrates, persuades, or entertains the readers.
The only benchmark for whether or not your writing is “good” is this: Does the text successfully teach, inspire, demonstrate, persuade, or entertain the reader?
Let me say that again.
The only benchmark that matters is reader impact.
That’s it.
It may not turn you into Shakespeare or Emily Dickinson, but it can help you tolerate the sound of your own written voice as you write your impact book!
Because that’s what really matters: Whether or not your book has the intended effect, or makes the proposed impact on the reader.
I’m hesitant to “put myself out there.”
I get it.
No one wants to get “canceled.”
But if you’re not putting yourself out there, poking the hornest’s nest, and making some enemies, how effective are you really being?
I’m not talking about trolling. When we poke a hornest’s nest, it damned well better be a nest of injustice, persecution, shame, and evil. We’re not poking for poking’s sake.
The truth is there are a lot of businesses out there making huge bank off of human suffering. When people are oppressed, the wicked prosper. When the masses live in shame and depravity, darkness spreads.
Your job is to put a stop to it.
That’s why you’re called, isn’t it? To do something good in a world of rampant darkness?
Maybe you don’t see it in this light. Maybe this “good vs. evil” rhetoric is troublesome to you.
Hear me on this: Everything lives on a scale of light and darkness.
It’s called the Hero’s Journey, and you and your readers are all on it. We all consciously or subconsciously align ourselves with a force, choosing one of the two polarities provided.
If you’re selling a nutrition and weight loss program, you’re not just selling pounds and calories: You’re preaching confidence and sacrifice. You’re banishing shame to its proper place. You’re transforming darkness into light.
If you’re going to put yourself out there, make sure you do it for something worthwhile. Don’t try to “go viral.” Don’t scratch for a moment of fame.
Create something impactful. Something beautiful.
For if you do, there’ll be nothing and no one who can really cancel you.
Are you called?
If you resonate with any of this, I’d love to get to know you.
I want to hear about your vision. Your dream.
Your calling.
I’d be honored to hear about it and what you want to do.
I don’t assume to know the best solution to your problem. I have a lot to learn. We all do.
But we’re stronger when we learn it together.
Follow me as I teach you to build or scale a transformative business by writing an impactful book.
Along the way, I’ll write dozens of posts, articles, and courses about how to do it.
You CAN answer your calling. You CAN write your impact book.
And you can build the business and brand of your dreams.