For Founders, SMEs, and Consultants Struggling to Write Their Book
THIS INTUITIVE SYSTEM SHOWS YOU EXACTLY HOW TO WRITE AN AUTHORITY ASSET BOOK BUT WITHOUT THE HEADACHES OR BURNOUT
This Is The Same System I Used To Help My Clients Generate $1m+ Year Over Year With Their Books (Without Neglecting Their Businesses Or Ghosting Their Families).
Do you dream of writing a book, but are afraid that writing one will just be a waste of time or energy?
Ever wish you could write a book and use it to establish your authority in the marketplace?
Maybe you’ve tried to use A.I. only to end up with a bunch of dry, predictable text?
If this describes you, I get it. Writing a book is hard, time-consuming, and comes with no guarantees.
But the truth is, you’re not actually worried that your book will be bad or won’t sell.
You’re afraid that you’ll keep saying “Someday I’ll write my book,” only for that day to never come, leaving one of your most important life purposes unfulfilled.
Stop Doing These Things
The secret to successfully writing an impactful book with maximum ROI probably isn’t what you’d think.
🚫 It’s not a 30-day “sprint”
Writing fast may feel productive, but it’s rarely aligned with your reader.
🚫 It’s not another online course
You know how to write. You know how to connect with readers. The trick is putting it together over 25,000 words.
🚫 It’s not ChatGPT
Artificial intelligence can never replace your authentic voice, battle scars, and profound insights.
And even if it could, would you really want it to?
🚫 It’s not hiring a “coach” who’s going to outsource you to their V.A.
They’re not here to help you; they’re here to profit off your dreams without putting in the work.
🚫 It’s not a David Goggins self-discipline ritual
Self-discipline is crucial to writing, but it isn’t what makes a book relevant to your reader (and therefore your ROI).
💭 So If the Secret to Writing an Authority Asset Book With Great ROI Isn’t These Things…
…What Is It?
Next Cohort Begins January 26
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THE REAL WAY FOUNDERS WRITE AUTHORITY-ESTABLISHING BOOKS?
THEY CREATE AN AUTHORITY ASSET
The ROI-Aligned Book
What if I told you that you could write the book of your dreams in less than 6 months?
What if I promised you could do it without neglecting your business or ghosting your family?
And what if I guaranteed that the book you wrote will change readers’ lives and produce amazing ROI?
If this sounds impossible, it’s not.
Thousands of founders, fractional execs, and subject matter experts are doing it every year and earning seven, eight, and even nine figures—directly because of their books.
The best part is that you can, too.
How?
By writing a specific kind of book: An Authority Asset.
An Authority Asset is a blend of memoir, business, and self-help, combining to take readers on a journey that builds belief in your ability to solve their problem with your high-ticket offer.
This is the secret to writing a book with massive ROI: Using it as a vital piece of your customer journey.
And no other program, course, or coaching community is as devoted to helping you write your Authority Asset than Book Forge.
This is For You
You hear about this kind of book all the time:
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- Podcast Guests
- Instagram and TikTok
- YouTube Videos
Their authors are out there talking about them.
You keep hearing about them.
And if you’re being honest, that’s why you’re here:
You keep hearing about other founders’ book-writing success and keep thinking, Why not me?
You’re right to ask the question.
Because these other entrepreneurs don’t have anything you don’t have.
→ They’re not more talented.
→ They’re not more skilled or experienced.
→ They’re not single, retired, or otherwise neglecting their responsibilities.
They are living their normal, busy lives and writing a book that generates crazy revenues for their businesses.
So why not you?
One reason only: Because you decide “not you.”
That Doubt—Your Doubt—Ends Now
The Secret
The secret to writing an impactful Authority Asset book has two components:
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- Positioning
- StorySystems
To fulfill your calling and write a book that maximizes impact and ROI, you will need both.
Notice that neither of these secret ingredients are the usual suspects:
🚫Speed
🚫Talent
🚫Inspiration
🚫An English degree
None of these is nearly as important as Positioning and StorySystems.
✅ Talent doesn’t close clients; systems and determination do.
✅ Inspiration doesn’t build relationships; positioning and character do.
✅ An English degree doesn’t mean you can connect with your buyer.
The idea that someday you will be talented enough, find the right “inspiration,” or have the right credentials to write your book is a lie.
That day isn’t coming.
Instead, you can build the confidence (the same feeling provided by talent, inspiration, or a degree) by investing in:
👉 Your Positioning
👉 Proven StorySystems
This is how authors do it without abandoning their work, relationships, and wellness for months at a time.
And Book Forge is the only coaching community that empowers you to invest in both so you can write books with unbelievable impact and mouth-watering ROI.
Hi, I’m David
You might be wondering, Who are you?
I’m author, ghostwriter, and book coach David Safford.
Back in 2022 I realized I could use my passion for writing and storytelling to help founders bring their Authority Asset books to life. This started as ghostwriting—writing books for life coaches, pastors, industry-leading consultants, and fraction executives—and grew into a coaching model, Book Forge.
I’m not your typical coach, though.
Why?
I come from an education background and know how to analyze a complex skill and break it into small, achievable segments.
That’s why my clients can successfully plan, write, and deploy Authority Asset books in 6 months or less: I know how to write and teach writing, and I’m ready to help YOU bring your story to life, too.
Introducing Book Forge
I created Book Forge to be the empowerment I wish I’d had when I started trying to write books with incredible ROI.
For years, I wasted time and sweat trying to write impactful books. I hoped that I’d publish them and get “discovered” by an agent or massive publishing house. I daydreamed about what I’d be able to do once I’d found success.
It was a fantasy, a lie I told myself to feel better about failure.
The truth was I was doing everything wrong:
-
- Pushing through 30-day sprints
- Depending on “inspiration” or my “muse”
- Trying to figure out what would sell
- Creating a book and then trying to market it
None of it worked for me.
Introducing Book Forge
I created Book Forge to be the empowerment I wish I’d had when I started trying to write books with incredible ROI.
For years, I wasted time and sweat trying to write impactful books. I hoped that I’d publish them and get “discovered” by an agent or massive publishing house. I daydreamed about what I’d be able to do once I’d found success.
It was a fantasy, a lie I told myself to feel better about failure.
The truth was I was doing everything wrong:
-
- Pushing through 30-day sprints
- Depending on “inspiration” or my “muse”
- Trying to figure out what would sell
- Creating a book and then trying to market it
None of it worked for me.
But then something changed.
I met two mentors—two “Joe’s”—who transformed my attitude toward book writing.
→ The first, Joe Bunting, introduced me to a system built around completing a book in 100 days.
→ The second, Joseph Campbell, opened my eyes to the transformative power of mythology and story psychology.
With their ideas as a foundation, I built Book Forge by relentlessly working toward a framework that would allow anyone to write a peak-ROI book that also connects with readers in a meaningful way.
That’s what Book Forge does.
✅ It teaches the Positioning
✅ It provides the StorySystems
And it delivers the daily coaching and empowerment that you need to finally achieve your dream of writing a book.
How It Works
My mission is to help every member of Book Forge—whether a founder, small business owner, fractional exec, or subject matter expert—write the book of their dreams in 6 months or less.
I support those members as they write Authority Assets that connect with target readers and directly contribute to revenue for their businesses.
To accomplish this, I also teach the 6 specific frameworks of StorySystems, a comprehensive collection of mindsets, behaviors, planning tools, and support structures for authors.
► The StorySystems include:
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- The 4 Core Ideas
- The 5 Truths (to counter the 5 Lies of Writer’s Block)
- Perfect 7 Structure (the secret to planning ANY book)
- The 7 Superpowers
- The 7 Story Blocks
- The 7 Disciplines
- The Authority Asset Framework
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These frameworks empower busy founders like you to plan, write, and deploy a beautiful book into your messaging enterprise swiftly and efficiently, all in less than 6 months.
The best part? You get to do it without going AWOL on your business or family.
Don’t Wait For the “Someday” That Isn’t Coming
Start Writing Your Book Today
Next Cohort Begins January 26
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Going It Alone Doesn’t Work
There’s a myth about writing: That the greats lock themselves in a cabin for months at a time to create their books.
Don’t believe it.
Very few successful writers do their work in complete solitude. They have communities, cohorts, and circles of trusted colleagues.
When you try to write a book on your own, you end up god-knows-where:
🚫 Stuck on one chapter for weeks
🚫 Chasing a rabbit trail
🚫 Reaching the wrong reader
🚫 Losing your sense of structure
🚫 Abandoning the book’s core ideas
🚫 Succumbing to writer’s block and overwhelm
You may read that list and think, Nah, I got this.
Everyone starts out feeling that way. As Mike Tyson famously said, “Everyone has a plan until they’re punched in the mouth.”
And writing a book punches hard.
Will you have the proper resources when it knocks you flat, over and over again?
Or will you crawl away, disappointed and defeated—and no closer to finishing your book and leveraging it to drive massive R.O.I.?
Why Book Forge Works
Book Forge isn’t just a networking group or motivational session.
It’s a war party. A band of heroic companions.
And I am your Mentor, equipping you with everything you need to be successful:
✅ Clear Core Ideas to anchor your book
✅ Detailed, intuitive outlines based on human psychology
✅ Crystal-clear reader journey that aligns with ROI
✅ Weekly coaching and Q&A to solve any problem
✅ Mindset & discipline coaching to keep you going
✅ Approaches to help you write even when you’re stuck
✅ Powerful truth to bust writer’s block
Book Forge is the only book-writing community specifically for founders, consultants, fractionals, and SMEs.
It’s also the only writing program that emphasizes the two things you care about the most:
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- Impact
- Return-on-Investment
Every other coaching program focuses on one or the other—usually the first. They’ll teach you to write a great book that tells your story and pursues transformation, but they won’t relentlessly connect it to ROI.
And that’s the big deal-breaker for most aspiring authors.
Book Forge won’t just teach you to write your book.
It’ll equip you to create an Authority Asset that unlocks ROI like nothing else.
Guaranteed.
What Clients & Readers Are Saying:
Your Journey to a Book
Plan your book’s Core Ideas so every word you write is 100% aligned with your ICP’s buyer journey
Draft your manuscript with the 7 Disciplines, the 7 Story Blocks, and the 7 Super-powers so you finish on time
Test your manuscript on target readers while executing a rapid-but-slick publishing strategy
Deploy your Asset into your funnel to spark engage-ment, nurture trust, build belief, and maximize ROI
Next Cohort Begins January 26
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Still Not Sure It’s For You?
No problem.
You may still have unanswered questions that deserve to be heard, and I’d love the chance to listen to them directly.
How about we schedule some time to chat about it one-on-one?
The button below will take you to my calendar so you can book time to talk with me one-on-one.
Not a VA. Not an assistant.
Me.
Then you can decide if Book Forge is a good fit for you.
Frequently Asked Questions
How is this different from a ghostwriter?
A ghostwriter writes your book for you. Book Forge teaches you how to write the book only you can write.
I've tried to write a book before but failed; how is this any different?
How much coaching and support will I actually get?
I don't have a large audience yet—will this still work?
How much does it cost?
I don't have time to write a book right now... do I?
That’s the wrong question. The better one is: Do you have the right system?
Book Forge isn’t about white-knuckling through a draft—it’s about using powerful StorySystems to build momentum and preserve it, even when you’re busy.
Each of our members is busy running businesses, raising families, and managing teams. What makes them successful isn’t extra time—it’s a proven roadmap and weekly accountability. Book Forge gives you both.
What exactly will I walk away with when I'm done?
Great question. You’ll have:
- A complete, finished book ready to convert and scale
- A strategic plan for deployment and utilization
- Confidence and resilience to write another book if you want
- Clear paths to ROI using the book at the center of your enhanced funnel
Most importantly, you’ll have a transformational asset that reflects your values, tells your unique story, and builds trust with prospects unlike anything else.
How will this help me grow/scale my business?
Book Forge is built on one goal: turning your book into a revenue-driving Authority Asset.
That means writing it in a way that builds belief in you and your offer. We structure your story to mirror your ideal client’s transformation—so by the end of the book, they’re already primed to say “yes.”
Au Authority Asset is more than a book: It’s the top of your funnel, your sales accelerator, and your greatest credibility resource all in one.
I'm not a good writer—can this still work for me?
Totally.
Most of our clients wouldn’t call themselves “writers,” but they know they have a message that matters. Within the frameworks, processes, and mindsets of StorySystems are forces that aren’t limited by talent. Anyone can use them to write a powerful Authority Asset.
That said, your writing may need growth, which is fine. We’re here to help. And if your writing still needs support, there are numerous resources that can take what you build in Book Forge and refine it into a business development diamond.
I'm not sure I'm ready to apply yet. Should I?
That’s okay. But don’t stall out in indecision.
If you haven’t yet, read The Authority Asset, my free book all about how to write an impactful, maximum-ROI book without burnout or overwhelm
However, if you’re even thinking about applying, you should do it. Why? Because that thought process is a huge indicator that this is something you probably should have started a long time ago.
If you’re unsure about applying because you’re unsure if you really want to write a book, don’t. But if you’re merely questioning whether now or here is the right time and place, it’s time to take action. Apply today and don’t look back!